Communication
MASTER'S DEGREE
ABOUT THE COURSE
Result of the accreditation process by the Agency for Assessment and Accreditation of Higher Education (A3ES) • Decision: Accredited • Number of years of accreditation: 6 • Validity period of accreditation: 31/07/2031 • A3ES Resolution • Self-assessment report
Specialization: Journalism • Strategic Communication
Schedule/Work Schedule: Daytime
Maximum number of admissions: 15
Context and objectives
The 2nd Cycle in Communication Sciences responds to the current demands of the field, keeping pace with the evolution of communication models, media, and technologies. The course offers advanced, critical, and up-to-date training, geared towards understanding contemporary communication phenomena and practices.
It aims to develop critical thinking, analytical and intellectual autonomy skills, preparing students to act ethically and with sound reasoning in the face of information flows, transformations in journalism and new communication contexts.
Career opportunities
This program prepares students for roles in multiplatform journalism, organizational and institutional communication, communication and press relations, content production and management for traditional and digital media, as well as in the areas of marketing, advertising, and strategic communication.
Graduates may be able to integrate into, among other contexts:
- Media outlets
- Communication and advertising agencies
- Communication and marketing departments of public and private organizations.
- Artistic and cultural institutions
- Governmental and local government entities
- Publishers and digital platforms
- Research centers
Areas of expertise:
- Institutional and organizational communication
- Public relations and communications consulting
- Journalism and production of informative content
- Marketing, advertising and digital communication
- Communication and media consulting
- Academic research in Communication Sciences
What sets this master's program apart?
- Flexible training pathways, allowing specialization in different branches of communication, tailored to students' interests;
- Focus on contemporary dynamics, including digital transformation, new media, and ethical challenges;
- Integrated and multidisciplinary training, combining solid theoretical foundations with practical application in a laboratory setting;
- Linking to the professional environment and research, promoting autonomy, innovation and competitiveness, preparing graduates for the demands arising from current social, economic and political transformations.
Curriculum Plan
2nd Cycle (Master's Degree) · 4 semesters · 120 ECTS
According to information from DGES
Predominant scientific area: Information and journalism • Marketing and advertising
BRANCH: JOURNALISM
1st Year • 1st Semester
| Course Unit | ECTS |
|---|---|
| Audiovisual and Multimedia Communication | 6 |
| Cultural Communication and Cyberculture | 6 |
| Integrated Communication | 6 |
| History of Communication | 6 |
| Option – Journalism Pathway (Independent Journalism and Emerging Practices / Reference Journalism / Technologies for Communication) | 6 |
1st Year • 2nd Semester
| Course Unit | ECTS |
|---|---|
| Misinformation | 6 |
| Ethics and Online Behavior | 6 |
| Strategic Communication Management | 6 |
| Option – Journalism Track (Data Journalism, Infographics and Web Journalism / Journalism and Democracy / Advanced Communication Project) | 6 |
| Production of Interactive Content | 6 |
2nd Year • 1st Semester
| Course Unit | ECTS |
|---|---|
| Research Methodologies in Communication | 6 |
2nd Year • Annual
| Course Unit | ECTS |
|---|---|
| Final course work in Journalism (Internship and report / Dissertation / Project work) | 54 |
BRANCH: Strategic Communication
1st Year • 1st Semester
| Course Unit | ECTS |
|---|---|
| Audiovisual and Multimedia Communication | 6 |
| Cultural Communication and Cyberculture | 6 |
| Integrated Communication | 6 |
| History of Communication | 6 |
| Option – Strategic Communication Track (Technologies for Communication / Product and Brand Management / Creativity and Entrepreneurship) | 6 |
1st Year • 2nd Semester
| Course Unit | ECTS |
|---|---|
| Misinformation | 6 |
| Ethics and Online Behavior | 6 |
| Strategic Communication Management | 6 |
| Option – Strategic Communication Pathway (Advanced Communication Project / Public Relations Techniques / Advertising Creation) | 6 |
| Production of Interactive Content | 6 |
2nd Year • 1st Semester
| Course Unit | ECTS |
|---|---|
| Research Methodologies in Communication | 6 |
2nd Year • Annual
| Course Unit | ECTS |
|---|---|
| Final project in Strategic Communication (Dissertation / Project work / Internship and report) | 54 |
Coordination
Professor Doctor Sandra Tuna
Professor Doctor Eduardo Paz Barroso
Request information about the course:
ERASMUS+ EXCHANGE
Students at the Fernando Pessoa University (UFP) who meet the eligibility criteria have the opportunity to undertake periods of study and/or internships through international mobility programs.
International student study periods are carried out at higher education institutions outside of Portugal with which UFP maintains student exchange agreements under the Erasmus+ Program (within the European area), or other existing bilateral exchange agreements.
Information regarding mobility/exchange programs is available through the International Relations Office. (connection).
APPLICATION REQUIREMENTS
Before proceeding with your application, please review the complete Application Conditions, where you will find information about academic requirements and necessary documentation. On the same page, you can check the Timeline with submission deadlines, the Application Submission process, the steps for Enrollment, any relevant Observations, and the number of available places. Everything is clearly organized to guide you through each stage of the process.
PRECARIOUS
In addition to the application requirements, it is equally important to consult the information regarding fees, tuition, and charges applicable to master's degree programs. On this page, you will find a section dedicated to tuition fees for master's programs, as well as other relevant information about credit transfers, charges, and fees associated with different academic services.
Employability & Academic Success
To help better understand the academic outcomes and professional integration of UFP graduates, the most recent report on Employability and Academic Success is available. This document contains concrete data on the employability rates of graduates from master's programs and other study cycles, as well as academic success rates for the 2023/24 academic year.