Postgraduate Studies (Distance Learning) • 10 Months (Full-Time) • 20 Months (Part-Time)
ABOUT THE COURSE
Context
In a globalized economy and an environment characterized by volatility, turbulence, unpredictability, and intense rivalry, there are essential factors for the sustainable and lasting economic growth of organizations, such as science & technology, design, innovation, and marketing.
In this competitive context, adopting a market orientation and a marketing strategy are essential conditions for the survival and competitiveness of organizations. Marketing promotes the connection between the consumer and technology and is a critical tool for competitiveness, allowing the product to be tailored to the needs and desires of the consumer, promoting their satisfaction and loyalty, and contributing to the building of the organization's corporate identity and image.
The MBA in Marketing is structured in 10 modules, which will allow students to develop conceptual, technical, and relational skills to respond actively and creatively to the challenges affecting the practice of marketing in organizations.
Thus, the course aims to train marketing professionals, focusing on teaching essential techniques for identifying customer needs, anticipating their behavior, while contributing to customer satisfaction and, consequently, company profitability.
Objectives
By the end of the MBA program, the student should be able to:
- Apply the conceptual, technical, and interpersonal skills acquired to face the current marketing challenges in national and international companies, as well as develop and implement marketing strategies with the goal of ensuring business sustainability.
- Working in organizations of different sizes and sectors, as well as in different areas (marketing management, product management, brand management, market management, communication, etc.), guarantees numerous and diverse job opportunities in this sector worldwide.
Target audience
Recommended for students with backgrounds in various scientific fields, including engineering, health, communication, management, economics, and education, who aspire to advance their careers without needing prior experience in management or marketing roles, as well as for those seeking a new professional career opportunity.
Curriculum Plan
| Course Unit | ECTS |
|---|---|
Sustainable Development
|
6 |
Conflict Management, Negotiation and Mediation
|
6 |
Product and Brand Management
|
6 |
Strategic Management
|
6 |
Market Trends
|
6 |
Digital Marketing
|
6 |
International Marketing
|
6 |
Relationship Marketing
|
6 |
Market Research and Competitive Intelligence
|
6 |
Quality, Satisfaction and Customer Loyalty
|
6 |
Methodology
During the 8 weeks of each subject, students have the support of a subject matter expert who will answer questions, interact with students, and teach new content.
The main characteristic is flexibility; therefore, the study/interaction method is asynchronous, meaning the student manages their own time and study location, not being required to be available at a specific time. The 20 weekly hours are an average dedication for a student; no one is obligated to complete them (they will not be counted) and can be distributed as the student wishes. Ex.: 5 hours/day Monday to Friday. 10 hours/day Saturday and Sunday.
You can choose the course frequency in:
- Full-time (total duration of 10 months), attending two subjects at a time;
- or Part-time (total duration of 20 months), attending one subject at a time.
Every intake, New subjects begin approximately every two months.
The course content consists of videos, presentations, PDFs, readings from digital libraries, and other types of educational resources.
The LMS (platform) used at UFP is Canvas, one of the most modern LMS on the market.
Evaluation system
All modules/subjects have assessments.
Assessments are continuous, meaning they occur throughout the course and not just at the end. They consist of multiple-choice questionnaires, discussion forums, group projects, and scientific papers.
There is no need to write a dissertation or thesis at the end.
Application requirements
Costs
Full-time: €700.00 x 5 intakes.
Part-time: €350.00 x 10 intakes.
(Total cost of the course: €3500.00)
Documents required for registration
- Diploma or certificate of academic qualifications: higher education graduation certificate or secondary education completion certificate (for those who are not graduates and need to use professional experience for application purposes);
- Certified copy of the Professional Association Card, if applicable;
- Curriculum Vitae (Europass Model);
- Supporting documents for the activities listed in the CV;
- Copy of civil and tax identification document (for issuing receipts).
Observations
- Since the course is 100% online, a residence permit is not mandatory, as there is no need to live in Portugal;
- Documents in English, French, and Spanish do not require official translation; documents in other languages do require official translation.;
- For candidates whose native language is not Portuguese, a document attesting to language proficiency with a minimum grade of B2 is required.
Submit Application
Contact
9th of April Square, 349
4249-004 Porto
T. +351 22 507 1300
academia@fundacaofernandopessoa.pt