Fernando Pessoa University will host the event «Generation AI: the teaching of advertising and future professionals in the era of artificial intelligence», an initiative of the Advertising Working Group of SOPCOM, in collaboration with the Communication Sciences course and within the scope of the Marketing and Discourse Strategies in Advertising curricular units, under the responsibility of Professor Dr. Paulo Cardoso.

In the form of a seminar/roundtable, the session, which will take place on November 11 at 15:00 in the Salão Nobre, will feature the participation of young professionals from the fields of marketing and communication, alumni of UFP, who will share their experiences and perspectives on the transformations that artificial intelligence is causing in the sector.

The event will be moderated by Professor Dr. Alexandre Duarte, Coordinator of the Advertising Working Group of SOPCOM and Assistant Professor at the Department of Communication Sciences of NOVA FCSH.

Intended for students of Communication Sciences, the initiative aims to discuss the current relevance of higher education in communication and advertising, the skills valued by the market, and the tools that are transforming professional practice. The role of human strategic, critical, and creative thinking in this context will also be addressed.

By promoting contact between students and alumni, the session seeks to bring academic training closer to the professional reality, contributing to a better understanding of the challenges and opportunities facing future communication and advertising professionals.