9th edition of the UFP Journalism and Media Studies Day
10 July • Online format • Sign-ups by 9 July

Event Presentation

In the network society, communication is not just a technology, but the social basis of a profound transformation – one that is currently underway.

In this context, thinking about communication means not only reflecting on digital platforms and the multiplicity of technical resources at our disposal, but also understanding how these practices shape, and are shaped by, the social, cultural, and political structures around us. And, in this sense, only by acknowledging the historical weight of these processes can we face contemporary challenges with depth and thus envision a future where communication, guided by ethical and democratic values, serves as a pillar of a more just and aware society. It is in this spirit that the 9th Edition of the Day of Journalism and Media Studies of Fernando Pessoa University (online only), Designed to promote research, debate, and reflection on the contemporary dynamics of journalism, media, and social communication phenomena.

This event, aimed at PhD holders, PhD candidates, post-doctoral researchers, post-doctoral candidates, and teaching staff of the Communication Sciences doctoral and post-doctoral programmes at UFP, as well as former alumni of the Information Sciences doctoral and post-doctoral programmes at Fernando Pessoa University, invites the academic community to share research, discuss ideas, and question paradigms related to communication in its multiple facets, from history to the impact of artificial intelligence, from sociological studies to business models, from disinformation to the discussion of a code of ethics for the 21st century.

You can register for free, but it is mandatory, from [date] until 9 July 2026. The following form.
The link to access the online session will be made available after registration.

Organising and Scientific Committee

Organising Committee
Renato Essenfelder
Ana Gabriela Nogueira
Patricia Weber

Scientific Committee
Jorge Pedro Sousa
Renato Essenfelder
Ana Gabriela Nogueira
Patricia Weber

PROGRAM

Morning

10:00 AM – Official opening of the event (Universidade Fernando Pessoa)

10:15 to 10:45 – Opening: Media Literacy in the Age of Artificial Intelligence  

Mediator Ana Gabriela Nogueira 

Participants Lúcia Mesquita – Researcher at CICANT/Universidade Lusófona, where she is part of the Laboratory for Media Literacy and Civic Cultures – and Renato Essenfelder – Researcher at Labcom/Pólo UFP and coordinator of the PhD in Communication Sciences at UFP

11:00–12:30 – Innovating with Technologies and Narratives

MediatorRui Torres

  • Humanising communication on Instagram in a pharmaceutical B2B context: A methodological proposal for qualitative analysis based on the SOR Model – Miguel Moreira e Silva and Paulo Ribeiro Cardoso 
  • Credibility of Online vs. Offline Advertising: A Study with Generation Z in Portugal Eduardo Lourenço Guerreiro and Paulo Ribeiro Cardoso 
  • From human curation to algorithmic: The playlist as a device of mediation, power, and gatekeeping in Portuguese radio – Miguel Gonçalves
  • From UPTEC's 2023 Institutional Discourse to Media Presence at U.Porto – Tadiane Regina Popp and Patrícia Weber


13:30 to 14:30 – Break

Afternoon

2pm - 3:15pm – Applied Artificial Intelligence

MediatorAna Gabriela Frazão Nogueira

  • The representation of a “Sentient AI”: the case of Samantha in Her Heitor Delgado Correa and Renato Essenfelder 
  • Public intelligibility of artificial intelligence: communication, mediation and governance in emerging educational policies – Anderson Sanita and Iara Christina Silva Barroca 
  • Don't believe anything you see Vinícius Souza
  • Artificial Intelligence Information Systems: Manipulation, Misinformation, and Verification Challenges during the US/Israel War on Iran – Muhammad Tarique, Ricardo Jorge Pinto, Sonia Resende, and Shahbaz Ahmad Saadi


3:30 PM to 5:00 PM – Specialist Journalism

MediatorJorge Pedro Sousa

  • Children in the “Public Service Journal” in Portugal: the representation of childhood in the last two decades – Ana Cátia Ferreira, Débora Pereira and Ana Gabriela Frazão Nogueira 
  • From minimisation to vaccine hesitancy: discursive transformations of disinformation during the Covid-19 pandemic in Brazil – José Osvaldo Mesquita Chaves
  • The Climate Crisis from a Journalistic Perspective: A Comparative Analysis between Ambiental Media and Gazeta do Povo – Éverly Pegoraro and Débora Godoi
  • Science, spectacle and disinformation: 3I/ATLAS and the Artemis 2 Mission in media coverage about space – Leoní Serpa, Victor Samoel Dourado Carminatti, Brenda Vitória da Silva Zanatta, Mariana Tomé da Silva, Paulo Vitor Ávila Ferreira, Lola Muruá and Lyandra Mariani Tesser de Andrade


5pm to 6pm – Elements of Contemporary Media

MediatorRenato Essenfelder

  • Contemporary Brazilian audiovisual and the production of meanings about politicsa – Adriana Pierre Coca and Guilherme Fumeo Almeida 
  • Between memory and event: Rádio Amorim Juventude AM as a space for the symbolic negotiation of local culture – Claúdia da Consolação Moreira and Aline Wendpap Nunes de Siqueira 
  • Provincial press in Minas Gerais during the civil-military dictatorship of 1964-1985: a picture from the Digital Periodicals Archive of the National Library – Ricardo Augusto Orlando, Marina Ferreira Martins Serapião and Mariana Oliveira Barreto 

SHARE

UPDATING