Event Presentation
In the network society, communication is not just a technology, but the social basis of a profound transformation – one that is currently underway.
In this context, thinking about communication means not only reflecting on digital platforms and the multiplicity of technical resources at our disposal, but also understanding how these practices shape, and are shaped by, the social, cultural, and political structures around us. And, in this sense, only by acknowledging the historical weight of these processes can we face contemporary challenges with depth and thus envision a future where communication, guided by ethical and democratic values, serves as a pillar of a more just and aware society. It is in this spirit that the 9th Edition of the Day of Journalism and Media Studies of Fernando Pessoa University (online only), Designed to promote research, debate, and reflection on the contemporary dynamics of journalism, media, and social communication phenomena.
This event, aimed at PhD holders, PhD candidates, post-doctoral researchers, post-doctoral candidates, and teaching staff of the Communication Sciences doctoral and post-doctoral programmes at UFP, as well as former alumni of the Information Sciences doctoral and post-doctoral programmes at Fernando Pessoa University, invites the academic community to share research, discuss ideas, and question paradigms related to communication in its multiple facets, from history to the impact of artificial intelligence, from sociological studies to business models, from disinformation to the discussion of a code of ethics for the 21st century.
You can register for free, but it is mandatory, from [date] until 9 July 2026. The following form.
The link to access the online session will be made available after registration. You can consult the Booklet of Abstracts – Booklet of the event here.
Organising and Scientific Committee
Organising Committee
Renato Essenfelder
Ana Gabriela Nogueira
Patricia Weber
Scientific Committee
Jorge Pedro Sousa
Renato Essenfelder
Ana Gabriela Nogueira
Patricia Weber
PROGRAM
Morning
10:00 AM – Event Opening
Dear Professor Doctor Paula Mota Santos
Pro-Rector for Culture, Social Responsibility, Relationship with the Territory and International Cooperation
Dear Professor Dr Pedro Reis Director of FCHS-UFP
11:00–12:30 – Innovating with Technologies and Narratives
Moderation: Rui Torres
The representation of a “Sentient AI”: the case of Samantha in Her
Heitor Delgado Correa and Renato Essenfelder
Credibility of Online vs. Offline Advertising: A Study with Generation Z in Portugal
Eduardo Lourenço Guerreiro and Paulo Ribeiro Cardoso
From human curation to algorithmic: The playlist as a device of mediation, power, and gatekeeping in Portuguese radio
Miguel Gonçalves
From UPTEC's 2023 Institutional Discourse to Media Presence at U.Porto
Tadiane Regina Popp and Patrícia Weber
2pm - 3:15pm – Applied Artificial Intelligence
Moderation: Ana Gabriela Frazão-Nogueira
Public intelligibility of artificial intelligence: communication, mediation and governance in emerging educational policies
Anderson Sanita and Iara Christina Silva Barroca
Don't believe anything you see
Vinícius Souza
Artificial Intelligence Information Systems: Manipulation, Misinformation, and Verification Challenges during the US/Israel War on Iran
Muhammad Tarique, Ricardo Jorge Pinto, Sonia Resende and Shahbaz Ahmad Saadi
Humanising communication on Instagram in a pharmaceutical B2B context: A methodological proposal for qualitative analysis based on the SOR Model
Miguel Moreira e Silva and Paulo Ribeiro Cardoso
3:30 PM to 5:00 PM – Specialist Journalism
MediatorJorge Pedro Sousa
- Children in the “Public Service Journal” in Portugal: the representation of childhood in the last two decades – Ana Cátia Ferreira, Débora Pereira and Ana Gabriela Frazão Nogueira
- From minimisation to vaccine hesitancy: discursive transformations of disinformation during the Covid-19 pandemic in Brazil – José Osvaldo Mesquita Chaves
- The Climate Crisis from a Journalistic Perspective: A Comparative Analysis between Ambiental Media and Gazeta do Povo – Éverly Pegoraro and Débora Godoi
- Science, spectacle and disinformation: 3I/ATLAS and the Artemis 2 Mission in media coverage about space – Leoní Serpa, Victor Samoel Dourado Carminatti, Brenda Vitória da Silva Zanatta, Mariana Tomé da Silva, Paulo Vitor Ávila Ferreira, Lola Muruá and Lyandra Mariani Tesser de Andrade
5pm to 6pm – Elements of Contemporary Media
MediatorRenato Essenfelder
- Contemporary Brazilian audiovisual and the production of meanings about politicsa – Adriana Pierre Coca and Guilherme Fumeo Almeida
- Between memory and event: Rádio Amorim Juventude AM as a space for the symbolic negotiation of local culture – Claúdia da Consolação Moreira and Aline Wendpap Nunes de Siqueira
- Provincial press in Minas Gerais during the civil-military dictatorship of 1964-1985: a picture from the Digital Periodicals Archive of the National Library – Ricardo Augusto Orlando, Marina Ferreira Martins Serapião and Mariana Oliveira Barreto